Corporate Overview

AeroGrow is the creator, manufacturer and marketer of the AeroGarden line of indoor gardens for consumer markets worldwide.

Less than three years after product launch, the AeroGarden line sold through more than 10,000 retailers worldwide, including Bed, Bath & Beyond, Target and Sears, through numerous national catalogers like Frontgate and Skymall, through TV home shopping networks including QVC, and direct-to-the-consumer through our own catalog, the web, and through TV commercials and infomercials.

All of our gardening products feature our proprietary technology which allows consumers to garden indoors, year round, with no dirt, no weeds and no green thumb needed. AeroGardens are complete indoor gardening systems with built in, full spectrum grow lights, custom time-release nutrients, auto-feed, water and lighting systems, and "smart garden" consumer alerts for guaranteed success.

These unique features have helped establish the AeroGarden as an entirely new product category in culinary, home electronics, gardening, and home and office décor. The wide ranging demographics of AeroGarden buyers mean that we can reach our target consumers through a broad spectrum of retail channels, with more than 10,000 retail storefronts at the peak of our December 2008 holiday selling season.

Since launching our first product in March 2006 we have sold more than 750,000 AeroGardens and have expanded our product line to include multiple gardens with different form factors, price points and consumer benefits.

AeroGrow also develops, manufactures and markets a variety of consumable products for use in its gardens. These seed kits, lights, nutrients and accessory products provide ongoing, repeat sales to the Company and generate continued engagement and interest from our user base. These repeat sales now account for approximately 20% of corporate revenues.

AeroGrow was founded in July 2002 and became a publicly-traded company on February 24, 2006. AeroGrow is headquartered in Boulder, Colorado and employs approximately 60 people.

Contact
Corporate Contact:
John Thompson john@aerogrow.com
Phone: (303) 444-7755
Fax: (303) 444-0406


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