What's New at Lifeline Skin Care? Summertime means fun in the sun, which also means it's prime time for developing sun spots, skin damage and wrinkles. That's why this time of year, editors, writers and producers are looking for ways to remind readers and viewers how to take care of their skin. So, Lifeline Stem Cell Skincare kicked off summer with more than 20 interviews in top markets across the country telling viewers how to keep their skin hydrated, healthy and glowing with Lifeline's unique formula including proteins and peptides from human stem cells. |
Magazine, Online and TV Lifeline Skin Care hit the studio for a nationwide media tour. TV markets interviewed Dr. Tess Mauricio and Dr. Simon Craw on the subject of stem cell skin care. The segments aired on NBC, CBS, ABC Morning News and each show offered a special discount available only at Lifelineskincare.com. Before the segment from AM Northwest is featured, click to view the video. The July issue of MORE magazine's article Secrets to Aging Gracefully (From Real Women Like You) features a two page spread on Elizabeth Hale M.D., as an example of “Fresh Faced and Aging Gracefully”
Dr Hale, a Manhattan-based dermatologist and clinical associate professor at NYU Langone Medical Center, says:
“At 41, I stick to what I know works: sunscreen and Retin-A. Every day I wear SPF 30 on my face, neck and chest.
Then I apply a pea-sized dot of Retin-A Micro .04% every night. I supplement these essentials with one or two products that have additional anti-aging benefits. In the morning, I put on an anti-oxidant serum. At night, I use Lifeline Recovery Night Moisture Serum, which has stem cell technology."
The magazine has an audience of 1.5 million.
Online e-Tailer Development
Summer is the time for marketers to gear up for the coming holiday season. Last year Lifeline started to sell on Amazon the results of which have contributed to our growing revenues.
The Amazon marketplace gives online retailers the opportunity to sell to millions of potential customers, increase sales, and acquire loyal shoppers. By some estimates, Amazon receives nearly 90 million unique visitors each month. Those visitors collectively spend more than $80,000 a minute all day, every day. And, according to Amazon, new marketplace sellers often see a 50-percent increase in overall revenue, when they sell on Amazon in earnest.
Continued efforts with other online retail sites are being tested and measured for best performance. |
New Product Development
Here is a sneak preview of our newest product a Brightening Cleanser. The Brightening Cleanser is designed for all skin types, is non-irritating, non-comedogenic and paraben free. The suggested price is $37.00 and it will be available from physicians, spas and lifelineskincare.com. It works perfectly in combination with the Dual Action Exfoliator to prepare skin and complements other products in our line including the Daily Defense Complex, Recovery Night Moisture Serum and the Eye Firming Complex.
For a limited time we are offering a Lifeline Brightening Cleanser + Dual Action Exfoliator
Summer Pack for only $77 (a $25 savings).
This product is available on pre-order to our professional channel and will be released online to consumers later in July. |